B+N
An interactive showcase for a new product.
B+N needed new design and ideas for how to really showcase a new product line from the Creative Director. We worked together to translate his direction and visionary into a more captivating digital experience. One of the key challenges involved optimizing complex desktop interactions for seamless mobile usage. This required a deep understanding of user behavior to ensure intuitive navigation across devices. The existing design style was also refined, cleaning up the existing design and while llaying a solid foundation for future visual enhancements. When it came to showcasing a new product, I crafted an interactive experience that captivated users and effectively highlighted the product's unique features. This project reflects a blend of passion, creativity, and technical expertise, resulting in a digital experience that increased their standards in design and user engagement.
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