Cameron Hughes Wine
Cameron Hughes is an online wine retailer. Cameron and his team have worked within the wine industry for decades and are trying to apply their insider knowledge to negotiate better prices for customers. Cameron Hughes needed to rethink their website’s taxonomy, merchandising, discovery path, and purchase flow while updating their design. With all the sweeping changes they requested that the new design needed to bridge the gap between the existing marketing materials and the product label design, as well as elevate the feel of the website. The finished design was received with a 35% conversion rate increase. 
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