Clos Pegase
Luxury estate wine.
Visual Design Clos Pegase is a luxury estate winery located in Napa Valley, California, established in 1983. The estate was designed through the San Francisco Museum of Modern Art (SFMoMA) by Michael Graves. The vineyard includes a tasting room, wine caverns, private residence, vineyards, and views of Mount Saint Helena, located just outside of Calistoga. Their business revolves mostly around the tasting rooms and private tours of the wine-making facilities, but also online sales of specialty wines and reservations for tastings. They wanted to keep the main focus on visiting the estate, but also feature their hand-crafted wines to increase their online sales and promote the brand. The look and feel of the website needed to reflect the brand's history as a luxury wine destination, but also appeal to the younger visitors who have become a sought-after demographic in Napa Valley.