Institute For the Future
Institute for the Future needed to create a more intuitive experience for their online game board with a more appealing interface design. The key goal for this project was to streamline the onboarding process and encourage interaction while applying a subtle, yet unique visual design that can be easily changed for various branding from institutions. We needed to isolate the pain-points, clarify the goals and instructions, and expose the social engagement that happens when creating a Futures Wheel. The first time user is quickly directed through sign-up and inducted into the game by playing their first card from a desktop computer or a mobile device. The institutions are also able to easily apply their content to create a game with less technical involvement. We were also able to expand the rules and features within the game to encourage ideation of ideas.
UX / ART DIRECTION / VISUAL Design
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