Visual designer & researcher in visual communication

Reassembling Reality

Design Research – Ongoing

Google's advertising terms are assigned to users to reflect their online activity and spark their interests. These terms become a reflection of the person they are catered to. Over time they become more specific and also adapt to a person’s evolving taste. By combining Max Ernst's surrealist techniques with Google Ad words, these visual representations of a digital self are made. The ever-changing nature of Google Ad words makes this an ongoing process, resulting in surreal and often confusing self-portraits that challenge preconceptions of digital identity.

View Project