Visual designer & researcher in visual communication

Samuel Hubbard
Visual & UX Design  –  2019

Samuel Hubbard, a San Francisco Bay Area shoe company, prioritizes its online presence alongside brick-and-mortar stores. As a visual designer, my role spanned various projects aimed at enhancing their eCommerce website. Initially tasked with creating a B2B platform and custom theme for their CRM software, my responsibilities expanded to optimizing mobile functionality and merchandising for their B2C site. Through iterative testing and refinement, we enhanced key features like the homepage, product listings, and cart sections to improve user experience and boost conversion rates.

About the Project