Samuel Hubbard is a small shoe company based out of the San Francisco Bay Area. They specialize in men’s dress shoes and are available online and in stores across the United States. The shoes are made with high-quality leather and are marketed as the most comfortable dress shoe you can own. Sales from their online store comprise 80% of their annual revenues. While brick-and-mortar stores are an important part of their marketing, online presence remains a major focus.
My role was more specialized than my usual projects. Initially, Samuel Hubbard contacted me to create a B2B eCommerce website and create a custom theme for their CRM software interface. Soon after, however, they also asked me to optimize the mobile and merchandising aspects of their B2C eCommerce website. The B2B website was a new concept. Its goal was to increase the sales of their products to more brick-and-mortar locations, as well as online stores. The sales representatives needed to automate and ease the ordering process.. 
Shortly following this larger project was the mobile optimization for their B2C website. They had recently redesigned their ecommerce website, placing a larger focus on the desktop view. Although the website was fully responsive, the design needed to be refine. The final piece of this project was introducing new digital merchandising features. We worked on implementing proven elements to increase conversion, such as “Suggested Products”, optimum product grids, reviews and ratings, and product FAQ.
eCommerce Design / INTERFACE DESIGN / Mobile Optimization
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