Visual design & graphic exploration.
Clos PegaseArt Direction & UX Design – 2019
Clos Pegase, a prestigious winery in Napa Valley since 1983, boasts a stunning estate designed by Michael Graves, affiliated with SFMoMA. Nestled near Calistoga, it offers tastings, tours, and picturesque views of Mount Saint Helena. While prioritizing on-site experiences, they aimed to boost online sales and attract younger clientele with their artisanal wines. The website balances luxury appeal with modernity, reflecting Clos Pegase's rich heritage and appeal to diverse demographics in Napa Valley.
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