Visual design & graphic exploration.
Lang AntiquesArt Direction, UX, & Visual Design – 2020
Lang Antique and Estate Jewelry, a renowned San Francisco-based jewelry company, specializes in a wide range of historic periods, from Victorian to mid-20th century styles. Catering to diverse clientele, from novices to seasoned collectors, they needed a website that could effectively showcase their extensive inventory. Through thorough user testing and analysis, the website underwent a redesign, introducing new landing pages and reorganized product listings. Inspired by growing influencer attention, the design strikes a balance between lifestyle imagery and detailed product showcases, enhancing the personal touch of the catalog.
About the Project